Privacy Policy
Alere Design (“Alere,” “we,” “us,” or “our”) respects your privacy and is committed to being transparent about how information is collected and used through our website, www.aleredesign.com (the “Website”).
This Privacy Policy explains what information we may collect when you visit our Website, contact us, or inquire about our services; how we use and share that information; and the choices that may be available to you.
1. Information We Collect
The information we collect depends on how you interact with our Website.
Information You Provide
When you submit an inquiry or contact us through our Website, we may collect information such as:
Your name
Your email address
Your business name or website
Information about your practice, project, or requested services
Any other information you choose to include in your message
Please avoid submitting sensitive personal information through our general inquiry forms.
Information Collected Automatically
When you visit our Website, certain information may be collected automatically through website hosting, analytics, and related technologies. Depending on your settings and the tools in use, this information may include:
IP address and approximate location derived from it
Browser type, device type, and operating system
Pages visited, referring websites, and interactions with Website content
Date, time, and duration of visits
Cookie identifiers and similar technical information
Cookies and Similar Technologies
Our Website may use cookies and similar technologies to support website functionality, understand visitor activity, and measure website performance.
Some technologies may be provided by third parties, including analytics providers. The types of cookies and data collected depend on the services enabled and their configuration.
You can manage cookies through available Website settings and your browser controls. Blocking certain cookies may affect how some Website features function. Where legally required, we will provide appropriate consent or preference mechanisms for nonessential tracking technologies.
2. How We Use Information
We may use the information we collect to:
Respond to questions and service inquiries
Communicate with you about potential projects and our services
Understand your needs and evaluate whether our services are a good fit
Operate, maintain, and improve our Website
Understand Website traffic and visitor engagement
Protect our Website, prevent misuse, and address technical issues
Comply with applicable legal obligations and enforce our rights
We do not currently offer purchases or accept payments directly through our Website, and we do not currently use the Website to enroll visitors in an email marketing program. If these practices change, we will update this Policy as appropriate.
3. Analytics Services
We use Google Analytics and Squarespace Analytics to help us understand how visitors use our Website and to evaluate its performance.
These tools may collect information about visits, page views, interactions, devices, referral sources, and other usage patterns. Google Analytics may use cookies or similar technologies, depending on our configuration and your settings.
Google processes information according to its applicable terms and privacy documentation. You can learn more through Google's Privacy Policy at https://policies.google.com/privacy and review available Google Analytics privacy controls at https://tools.google.com/dlpage/gaoptout.
Squarespace may also process information in connection with Website hosting, analytics, and related services. More information is available in Squarespace's Privacy Policy at https://www.squarespace.com/privacy.
The information generated by these services helps us evaluate and improve our Website. The precise information collected, retention periods, and available opt-out controls depend on the settings and features we use.
4. How We Share Information
We may share information in the following circumstances:
Service providers. We use third-party providers to operate our Website and business, including Squarespace for website hosting and forms, and Google Analytics and Squarespace Analytics for website measurement. These providers may process information on our behalf or in accordance with their own applicable terms.
Legal and safety purposes. We may disclose information when reasonably necessary to comply with law, respond to lawful requests, protect our rights, investigate potential misuse, or protect the safety of our business or others.
Business transfers. Information may be transferred as part of a merger, acquisition, financing, reorganization, or sale of all or part of our business, subject to applicable law.
We do not currently sell personal information for money or use advertising pixels on our Website. We will update this Policy if our practices change. Certain analytics or advertising-related disclosures may be considered “sharing” or targeted advertising under some privacy laws, depending on how data is configured and used.
5. Data Retention and Security
We retain personal information for as long as reasonably necessary for the purposes described in this Policy, including responding to inquiries, managing business records, resolving disputes, and meeting legal obligations.
Retention periods may vary depending on the type of information and the service through which it is collected. Analytics providers may retain information according to their own settings and policies.
We use reasonable measures designed to protect the information we maintain. However, no website, electronic transmission, or storage system can be guaranteed to be completely secure.
6. Your Privacy Choices and Rights
Depending on where you live and the laws that apply, you may have rights regarding your personal information, such as requesting access to, correction of, or deletion of certain information, or requesting information about how it is processed.
To submit a privacy-related request, contact us at info@aleredesign.com. We may need to verify your identity before responding. We will respond in accordance with applicable law.
You may also manage certain data collection through your browser settings and available analytics opt-out tools. These controls may not affect every type of collection or processing.
7. Children's Privacy
Our Website is intended for adults and business professionals. It is not directed to children under 13, and we do not knowingly collect personal information directly from children under 13 through the Website. If you believe a child has provided personal information to us, please contact us so we can review the matter.
8. Third-Party Websites
Our Website may link to websites or services operated by third parties. We do not control those websites and are not responsible for their privacy practices. We encourage you to review the privacy policies of any third-party websites you visit.
9. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business, Website, technologies, or legal obligations. We will post the updated version on this page and revise the “Last updated” date.
10. Contact Us
If you have questions about this Privacy Policy or wish to submit a privacy request, contact:
Alere Design
Email: hello@aleredesign.com
Website: www.aleredesign.com
Effective date: October 16, 2026
Last updated: October 16, 2026